About Us

Brian Chapman, originally from Milwaukee, first became a part-time plasterer/painter in 1996 while attending UW-Platteville his sophomore year, this is when he began working with his best friend/man at the time, Dan Emmons. Dan’s father, Al Emmons, owned a Plastering company in South Milwaukee where he and Dan would work on weekends and summers when needed.

Brian, would continue to work with this company throughout his college experience (UW-Platteville) from 1994 to 1998. As Dan Emmons left college early (1996), he started his own stucco/plastering company, and when Brian graduated from college in 1998, he ended up working for Dan.

Brian eventually left his work with Dan, and ultimately started his first painting company, Chapman’s Painting Service in 2002, which he operated until 2011.

He serviced the Lake Geneva / Lakes Area (Elkhorn/Delavan) communities during those years by providing the best possible customer service, in interior painting (repaint, remodels, new construction) and exterior painting (on many lake homes). Knowing plaster and drywall, Brian also provided drywall/plaster repair service as well. Knowing how to match numerous textures.​

In 2011, Brian and his family moved back his college town of Platteville, where he and his lovely wife Angie had first met. He started his second business, Straightway Painting & Plastering, Inc., which he currently operates to this day.

He and his crew have worked on many different types of homes and applied their products expertly upon many different types of surfaces. Whether its drywall, plaster, trim, doors, windows, floors, cabinets, cedar siding, cement boards, log homes, stucco, concrete block, and many more, he and his crew can get the job done, quickly, efficiently, neatly, and expertly.

Our products are many, but to list a few, we use products from Sherwin-Williams, Benjamin-Moor, Valspar, Zinsser, Rustolueum, Kilz, and plaster products from Total Wall, Sto, United States Gypsum (Imperial), National Gypsum (Kal-Kote), and drywall board and taping mud from local suppliers. Please consider Straightway Painting & Plastering for you next project. Thank You!




 

  Why Choose Straightway?  

• Local Small Business

You get to work with a local small business when you hire us. The owner can be personally reached to assist you with any questions you might have, before, during, and after the project.
 

• Insured

We are fully insured with policies to cover any and all issues that could arise.

• Experience

You'll get over twenty years of painting and refinishing experience from Straightway. We are qualified and experienced painters and ensure you'll have a satisfying and enjoyable painting experience.

• Materials Used

Only premium materials are used on your painting project. We will not settle for low cost materials to be used in your home or business.  Straightway Painting uses name brand, nationally known products from Sherwin-Williams, Zinsser Primer, Kal-Kote Plaster, and Rustoleum Paint.
 

• Free Quotes

Whether it's a color consult or a general estimate, our quotes are always free to you.